Entrepeneurs Convention 2014
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This is the last National Entrepreneur’s Convention ever.
We’re not going to run another one.
Ever.
No Convention 2015.

You heard it here first.
 

If I was making the decision on this years event right now, there’s no way I’d be booking the ICC, no way I’d be planning to sell 1,500 tickets and take a couple of weeks out to prepare 2 days of killer content.

"Frankly, there’s no way I’d be sharing so much of what I’ve learned in the last 12 months with so many people."

And I’ve learned a lot.

 
I’ve probably learned more about growing businesses in the last 10 months than I learned in 10 long years before that.
I haven’t just learned.  I’ve put it into practice.  I’ve done what so many fail to…
                          ...I’ve implemented.

My business has DOUBLED in size
since the start of this year.

Doubled.  In just a few months.

I set up my own business nearly a decade ago and since those early days of My Mag (when we doubled from 1 staff to 2, and then again all the way from 2 to 4!) I’ve never seen anything like it. 
I started the year with 47 staff, now we’ve got 95 and we’re still recruiting like crazy.



I haven’t got time to run this event.

I’ve got too much on. Too much to do. 
Our business has moved on massively since the heady days of the ICC last September.  I realised that we can achieve so much more for people by doing their marketing for them than we can by talking about it or teaching it.  We’re moving into Done-For-You marketing in a big way. 
 
We’ve dipped our toe in the water with Club+, we’re rolling out our new Premier service, and there’s more (a lot more) to come.  We’re serious about creating Done-For-You marketing that works for EVERY business, no matter what market or category you’re in.

 

Moving forward, we’re selling RESULTS,
not courses, not training and not big events.

 

That doesn’t mean that I’m going to completely stop teaching and training people, just that my motivation to share our most powerful and valuable content with whoever wants to shell out a few hundred quid to spend a couple of days relaxing in a comfortable chair learning everything that we’ve worked hard for, sweated over, discovered and argued about since last September isn’t anything like as strong as it used to be!
With our Done-For-You services we can make much more real lasting impact on many more businesses – and that’s what gives me a buzz now.
 
I’m more focussed than ever on where I spend my time - and where my staff spend theirs.  If you’ve been paying attention over the last few months, you’ll know that we haven’t been selling any one-off events, no new products, no nothing.
 
We’re 100% focussed on growing what I call our Core Business.  That means we can’t go off on tangents and do different projects. And the Convention is a BIG project. 
 
To do it right - to do it justice – is no mean feat.  1,500 people is a LOT of people. The ICC is a ‘proper’ venue.  Steve Wozniak is the only living Apple founder, a busy guy, and a billionaire to boot. 
 
This is a big event by any measure.
                        It’s going to take time and focus to get it right.
                                                                                And we will get it right. 
                                                                                                     I want to go out with a bang!


 

The 2014 National Entrepreneur’s Convention will be the best event that anyone’s ever run for business owners in the UK.
 

We’ve got the raw ingredients, and I’m 100% committed to making it happen.


We’re at the best venue in the UK, we’ve twisted Steve Wozniak’s arm – we’re his only scheduled appearance in Europe this year – I can’t wait to put some questions to the guy who started what is now the world’s biggest company from his parent’s garage.
The guy who invented the PC for chrissake.

I’m absolutely committed to making this the single best event I’ve ever been involved in, and the raw ingredients are perfect. 

It helps that I’ve got such a MAMMOTH amount of content to share with you from my own business. We’ve really ramped up our activity this year, and that means more tests and results to share with you.
 

Because we’re doing more of everything, we know what’s
working right now and - importantly - what’s not.


So the content at the event this year is brand spanking NEW. It’s not the same old material rehashed, it’s new, it’s exciting and it’s working right now in 2014.

We’ve even cracked the art of buying cold data. My team have been trying to get this to work for years but we haven’t been getting consistent enough results to scale it up properly. But Smithy and his team are 96 days into our biggest cold data test ever and the results have blown me away. They’re still tweaking the system but we’re buying a lot of cold data and smashing it out of the park.

So I’ll cover all that and more in September – all the nitty-gritty details and the test results – it truly is going to be a great couple of days.

I’ve got a good fortnight’s work to mix these ingredients up so I deliver an event to be proud of, but I’ll put in the hours, you can be sure of that.

However, I don’t want to waste precious minutes on SELLING the tickets - and there are still some left - so I’m going to do everything I can to make joining me, Steve Wozniak, Mrs X (who will be brilliant by the way) and the rest of my team at the ICC a complete ‘no brainer’…

Over 1,000 tickets have already been sold
including ALL 240 of the VIP tickets.



Yes, that's right, VIP is now fully sold-out so that means that there are just standard tickets and ‘Gold’ packages left to choose from.  But the simple fact is that there isn’t a bad seat in the house at the ICC, so as long as you’re not too bothered about having your photo taken with Woz, you’ll save yourself a few quid.

‘I’m Paying you to come…’

 

 

What I’ve done is pull together a ridiculous offer, to give you every opportunity to get the most from the Convention and our business in the future. Here’s the deal:
 
Grab Your Ticket To The LAST EVER National Entrepreneur’s Convention, 

because I’M PAYING YOU to come.
 

I’m laying all my cards down – There are 3 amazing reasons why you really should get your ticket in the next 10 days.

 

 

Reason #1

First and foremost you'll get to listen to the inspirational Apple co-founder, Steve Wozniak.

 

 

Reason #2 

You will gain an insight into the most cutting edge marketing techniques and business growth strategies. If you want to take your business to the next level, this really is the place to be.

 

 

Reason #3

We will help you build a concrete, step by step plan for your business. You will literally be walking away with a full, detailed business plan!

 

 

 


 

I’ve done all I can here to make your decision an easy one.

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You’ll get:

  • listnumber1.gifTwo killer days of content in Birmingham – my best stuff ever…
  • listnumber2.gifThe National Entrepreneur Awards hosted by Alistair McGowan…
  • listnumber3.gifTo meet and see Steve Wozniak – this is like meeting Edison or Ford.
                 The guy will go down in history…
 
Yes Nigel, I want to be part of this.
Please book me a place at:

The National Entrepreneur’s Convention
Sunday 21st September & Monday 22nd September
at the I.C.C in Birmingham

£399 + VAT

Add to Cart

Installment Options available on the booking page.

 

Now, before I start talking about the content I’m going to cover at the event, I just want to clarify a couple of things.
1. There’ll Be No Selling From The Stage

Firstly, the rules are the same as last year.  No selling from the stage.  You’re not spending money here to sit in a room and be pitched at.  Leave your chequebook at home, I’m not going to try and sell you anything.

I WILL have some of my Trusted Suppliers at the event.  There WILL be a small exhibitor area.  These guys are experts in their field, and they are taking time out of their businesses to man stands and talk to you over 2 days.  That is a service my suppliers and I are providing free of charge.  I will be talking about some stuff from stage that will make you think “how would I do that” and my Trusted Suppliers will often have the answer.

2. My Private Talks with Sir Richard Branson  

Secondly, I WILL be talking to you about what happened when I spent a weekend with Richard Branson at the end of last year.  I’ve had a few people “join the dots” and ask the question. 

It’s no coincidence that I spent two days talking to Sir Richard in the Caribbean and 6 month’s later my business has exploded.  I’ll share everything at the Convention. Worry not. It will be revolutionary for many.

Here’s the full Event Schedule, it might change a bit as we get closer to the event.  For instance, if we discover something that I know you’ll find super valuable, I won’t hesitate for a second to make space in the schedule to share it with you. However, here’s the working plan – which has already evolved a bit in recent weeks:

Session Content

 

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What’s Working Now… Pt 1.

With their permission, I’ll be talking about how some of my most successful Mastermind members have smashed any ‘reasonable’ targets over the last 12 months.

I’ll share with you…

  • The proven strategy that’s being used by half-a-dozen Mastermind members to use other people’s money to hugely accelerate the growth of their businesses and profitability.
  • The simple but devastatingly effective staff incentive programme that’s getting astonishing performance (and costs less than £300 a month!) but MASSIVELY increases your team’s productivity and effectiveness.
  • The story of one Mastermind member who lost his single biggest client – worth half of his turnover – in January. I’ll talk through what he’s done to rebuild his profitability at record breaking pace. He’s just rewarded himself with a shiny new supercar!
  • The single biggest sales generator across multiple Sectors that is working gangbusters right now – yet less than 1% of UK businesses are even trying it By mid-morning on Day 1 you’ll already have enough ideas, knowledge and know-how to sky-rocket your sales within weeks…
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Getting Inside the Heads of Multimillionaires

Millionaires think differently.  I’ll tell you what I’ve learned from working closely with some of them. I’ll give you a list of where millionaires spend their focus, time and energy.  You can swipe and deploy it.

How much money you want to make really is down to you.

In this session I’ll also give you the full skinny on what happened when Sir Richard Branson and I spent 2 days together last November.  Is it coincidence that a matter of weeks later our business has DOUBLED, our offices are stuffed full of staff, we’re renting a church (don’t ask!), and still recruiting like crazy.

I’ll tell you…

The secret formula that Branson uses to decide which business ideas have got legs, and which he shouldn’t spend any time on.

Exactly what Branson told me he does when he finds a business that stacks up (I’ve just copied this, it seems to work!)

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Steve Wozniak

steve-woz.jpgThe man who invented the personal computer.   The man who started what is now the biggest company in the world with his friend Steve Jobs. 

A visionary and philanthropist with a passion for entrepreneurs and entrepreneurship this is Wozniak’s only scheduled European engagement this year.

I can’t wait.

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Crafting the perfect video that sells...


Most businesses don’t have a single video that does a decent job of converting prospects into customers.

That’s a VERY expensive mistake to make, and it’s why 99% of businesses can’t afford to miss this session.

I’ll share my simple business blueprint with you:

  •   The five pillars of an effective sales video
  •   The single most important question that business owners must address head-on – but that most ignore (get this bit right and watch your sales sky-rocket… every time)
  •   Two sneaky little tricks that multiply your opt-ins or sales
  •   The 12 Step Closing Formula that you can swipe and deploy 

 

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Optimisation & Conversion

It’s rare that a single ‘silver bullet’ transforms the profits of a business. It’s much more common (and easier!), to tweak each little part and when you do that properly the compound impact can be enormous.

This approach is a characteristic of many super-successful businesses and you’ll get the full ‘Instruction Manual’ that you can take away and implement.  We’ll share with you the precise formulae and checklist to markedly improve every element in your sales process – and when you do this systematically the results can be staggering, as we’ve seen this year.

Getting (lots more) Stuff Done

Truth is, nothing happens in business without implementation - but business gets in the way, customers demand attention, there’s all that “day-to-day” to get done.

In this session I’ll break down, step-by-step, the system that I use to get so much stuff done and implemented in my business. It isn’t pretty – and some will squirm at what’s required – but at least you’ll know. Your eyes will be open.

The techniques I’ll teach here will help many to maximize their benefit from the Convention but they’ll also transform your productivity and pace of achievement every day of every month of every year of your life. This is B-I-G stuff – and ‘time-management’ won’t get mentioned once!

What's Working Now... Part 2

 

Some of the most successful brands in the UK have been built from scratch over the last ten years using largely offline, traditional media.

Some of them set out to deliberately stay ‘under-the-radar’ but their secrets will be revealed during this session. They know that offline is just as important as online in 2014 and this in depth analysis will show you detailed case studies of what’s working now with step-by-step examples that you can take and use in your business

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The Single Biggest Development in Online Marketing This Year 


It’s overlooked and unknown by most UK business owners, but Native Advertising has huge potential in many sectors, both B2C and B2B and it’s delivering stellar results right now.

We know because we’ve run extensive tests and trials and I’ll reveal all in this Session.

If you don’t know what Native Ads are and/or you’re not yet tapping into this rich source of new leads and customers then you’re definitely missing out, but worry not because everything you need to know will be outlined in this detailed, in-depth module.

Gold & VIP ticket holders will have their own Checklist and Ready Reference Guide in the substantial Event Workbook so they’ll be all set to implement straight away.

Mrs X


Mrs X has an extraordinary story guaranteed to both inspire and inform in equal measure.

She’s a woman in her thirties, who has won medals at World Championships, achieved entrepreneurial success and been awarded an MBE - but that’s only the half of it. There are other, remarkable, facts which make her story even more incredible.

Her overwhelming positivity and ‘go for it’ attitude is contagious, and her modesty endearing. In this session she’ll use her story to powerfully but subtly draw out key business and personal lessons for you that could have a profound, long-lasting impact on your life.

Potentially the highlight of the whole event…

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Becoming the 'Go-to-Guy' (or gal!) in your market


Every market has them – the individuals or businesses that are thought of first, that are sought out, that are talked about; that are seemingly impervious to competition, especially price led competition – and in this Session you’re going to learn the 14 Steps to becoming THE go-to-guy in your market, and all the benefits that brings.

Go-to-guys typically charge higher prices; they’re more profitable, they wield power and influence. The world revolves around them AND they gain longevity, security and asset value.

Arguably the biggest, most strategic Session of the Convention this will get you thinking in ways that you’ve never done before and will open the door for many at the ICC to a positioning – and profits – that they had never dared contemplate.

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My £21.85m Mistake


Almost every business could experience much more rapid growth than they currently are.  There’s one thing that smart businesses do that most don’t consider (or they think about it, and then write it off, saying “that won’t work for me”).

That’s exactly what I did for years.  It’s only since the last Convention that I’ve deployed this tactic in my business and the results have been staggering.

If I’d embraced it earlier, I reckon it would have been worth over £20m to me over the last three years, maybe more.

I’ll “bare all” and share my pain with you, so you don’t make the same expensive mistake in your business.

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The B-I-G Finish


It’s the final session of the last Convention ever.  Expect a spectacular finish to a remarkable couple of days.

 

In the middle of all that, of course, on the Sunday night, your event ticket will get you admission to the National Entrepreneur Awards, hosted, once again, by Alistair McGowan.  You’ll hear amazing stories of success and implementation from the Finalists and Alistair will bring his ready wit and humour to ensure a thoroughly entertaining – and educational – couple of hours.

By now you should be convinced that this event is unlike any event you’ve ever attended or even heard about.

You should also know whether this event is right for you, which is why…

You Now Have To Take Action
in Order To Get Results…

At this point there isn’t really much more I can say.

Just below you’ll see the registration box that will allow you to reserve your spot.

I want you to click on the ‘Add to Cart’ button and then fill out the form on the next page.

I’m serious. Do it now.

Yes Nigel, I want to be part of this.
Please book me a place at:

The National Entrepreneur’s Convention
Sunday 21st September & Monday 22nd September
at the I.C.C in Birmingham

£399 + VAT

 

Add to Cart


Installment Options available on the booking page.

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There is no reason to procrastinate or deliberate any longer. The time for action is now.

If you wait, there is a good chance that this event will sell out. So now is definitely the time to act.

You know, years from now, when we look back at our entrepreneurial lives what we’ll really be looking at is a series of decisions that created our destiny. Some of them will (hopefully!) have been smart decisions, other may have been stupid ones but only a few vital decisions will really have shaped our future. Coming to the National Entrepreneurs Convention in September will surely be one of them.

I’ll do my absolute best to make sure that’s the case for you.

Register now while there are still spaces available.

See you in in September

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Nigel Botterill

 

Book Now

What people said last year...

 

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Amazing and inspirational

Paul Rhodes, Green Gorilla Apps - It was a truly amazing and inspirational couple of days and not only did it deliver, you changed people’s lives - can't get better than that.

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Changing lives

Jason Gill, Ocean Print – I laughed, I cried, I learnt. Cannot thank you enough. You are changing lives, doesn't get much bigger than that. Thank you.

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Thanks to the entire team

Tom Perry, Sherpa - Without any exaggeration - simply the two most important days in my entire working life - thanks to the entire team.

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Full of valuable content

Dylis Guyan, Increase Your Sales in 30 Days: You truly "Rocked My Socks Off" Congratulations to you all, it was inspirational, well organised and full of valuable content.

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I’ve clarified all my goals

Sarah Bishop, Recruit Recruit Ltd - Great work guys & gals. It was brilliant! I've clarified all my goals before breakfast!

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A great conference

Beverley Densham, Lifestyle Pilates Hatfield - Thank you Nigel Botterill's Entrepreneur's Circle for a great conference, full of oomph

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Really enjoyed it

Vanessa Lanham-Day, CProject - Have really enjoyed it. Feel inspired to move forward like never before. Sometimes it's all about it being the 'right' time.

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Blown away!

Dawn Fry, The Melting Pot - Thursday night networking at the EC Convention was so valuable to me. Then I got to hear all that fantastic content too - blown away by this one. Well done Team EC.

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There were goose bumps

Julia Roberts, BGA Staffordshire and Leicestershire - There were goose bumps and the odd tear on our row...

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So many nuggets

Jeremy Strong, Invoco - Wow, what a couple of days! Great content from Nigel Botterill and the team...so many nuggets to take away and implement!

Book Now